Media Company & Ironbound Business Improvement District Join Forces to Introduce Cigarette Butt Receptacles Featuring Ad Displays on Ferry Street
August 24, 2011, Staten Island, New York and Newark, NJ – Eco-Tech Displays, (www.eco-techdisplays.com) a media company formed to rid cities and municipalities of cigarette waste, and the Newark Ironbound Business Improvement District (IBID) today announced the launch of Eco-Tech’s latest ad network along Ferry Street in the Ironbound section of Newark, New Jersey.
The new network is comprised of 62 cigarette butt receptacles featuring a display space for advertising. Businesses can purchase the space to advertise their products and services. Revenue Eco-Tech generates from advertising is shared with its partners, like the IBID.
“Our arrangement with Eco-Tech is a win-win situation for the Ironbound District,” said Seth A. Grossman, Executive Director of the IBID. “Now smokers can deposit their cigarette butts in the conveniently located receptacles instead of tossing them on the sidewalk or the gutter, helping to advance our “clean and green” goals while also creating a source of revenue to support more quality of life initiatives through ad sales associated with the displays.”
According to reports from environmental groups, cigarette butts are the most littered item in the U.S. and a leading contributor to toxic pollution in rivers, streams and landfills. Studies have concluded that toxins in discarded cigarette filters kill fish and cause harm to the environment in other ways. Worldwide it is estimated that 4.5 trillion cigarette filters find their way into the environment every year.
“We don’t condone or advocate smoking but until it disappears something has to be done with the waste,” said Nicholas Gabbidon, President and Founder of Eco-Tech Displays. “By collecting cigarette waste and forming relationships with companies that are developing ways to recycle it into saleable products Eco-Tech is making an important contribution to the health of the environment.”
Eco-Tech’s unique approach to the cigarette waste problem makes it easy for cities and municipalities to go “green.” Because its display receptacles are supported by advertising the company provides them at no cost.
Strategically positioned at high traffic locations EcoTech’s displays are designed to provide advertisers with a desirable ground level presence. And with the addition of Quick Response (QR) tags print ads on the network become interactive.
In addition to the new display receptacles in Newark, Eco-Tech’s network of “green” advertising displays includes about 160 receptacles in Manhattan, 30 in Jackson Heights Queens, more than 30 in Chicago and several in Brooklyn. Company plans call for an addition of more than 300 receptacles in NYC, as well as expansion to other cities and municipalities on the east coast by Spring 2012.
For more information about advertising opportunities on the receptacles in the Ironbound District, contact the IBID at 973-491-9191 or via email at
. For more information about Eco-Tech Displays including how to establish an Eco-Tech network in your city or town and how to advertise on the network go the website: www.eco-techdisplays.com.
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About Eco-Tech Displays
Eco-Tech Displays (ECT) is a NYC based “green” outdoor media company with a mission to rid cities and municipalities of cigarette waste. The company’s growing network of outdoor advertising displays double as receptacles for cigarette waste. ECT is a subsidiary of National InStore Media, one of the nation’s leading one-sheet outdoor advertising companies.
For Eco-Tech Displays: